The interactions and memories between a customer and a company form a conceptual model in the customer’s mind. This is the brand. Branding is not specifically the “attractiveness” of a…
Opinion
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Opinion
‘Chicken shops and McDonald’s have become the new youth centres’: Why are young people using and selling cannabis?
In September, Volteface published its seminal report The Children’s Inquiry examining how effectively the UK’s cannabis policies are safeguarding young people. The report was a wide-ranging examination of how easily…