What Is Rule Of Thirds Mastering Visual Composition Techniques
Table of Contents
- The Rule of Thirds in Photography and Visual Composition
- Foundational Principles and the Grid System
- Influence on Focal Points, Balance, and Viewer Engagement
- Step-by-Step Division of a Frame into Thirds
- Comparison Table: Rule of Thirds vs. Other Composition Techniques
- Practical Applications of the Rule of Thirds in Photography
- Landscape Photography: Horizon Placement and Subject Positioning
- Portrait Photography: Eye Alignment, Background Separation, and Body Framing
- Action Shots: Motion Direction and Leading Lines
- Common Mistakes and How to Avoid Them
- The Rule of Thirds in Digital and Graphic Design
- Adaptation in Digital Interfaces for Usability and Visual Hierarchy
- Typography and Logo Placement in Graphic Design
- Infographic Structure and Data Visualization
- Integration in Video Editing: Composition, Transitions, and Pacing
- Tools for Applying the Rule of Thirds Digitally
- Psychological and Aesthetic Impact of the Rule of Thirds
- Neurocognitive Foundations of Visual Tension
- Emotional Contrast: Rule of Thirds vs. Symmetrical Layouts
- Cultural Variations in Perception
- Iconic Case Studies: Rule of Thirds in Visual Storytelling
- Advanced Techniques and Variations of the Rule of Thirds
- Intentional Breaches of the Rule of Thirds for Artistic Effect
- Combining the Rule of Thirds with Other Compositional Principles
- Dynamic Compositions in Low-Light and High-Contrast Scenarios
- Variations of the Rule of Thirds Across Disciplines
- Tools and Resources for Implementation of the Rule of Thirds
- Hardware Tools for On-Camera Application
- Software Tools for Post-Processing and Design
- Tutorials and Guides for Beginners
- FAQ
- How does the rule of thirds work in photography?
- What is the rule of thirds in traditional art like painting or drawing?
- How is the rule of thirds applied in film and cinematography?
- Does the rule of thirds apply to graphic design, and how?
- Is the rule of thirds relevant in fashion photography or styling?
- What is the rule of thirds in composition, and why is it important?
The rule of thirds stands as a cornerstone of visual storytelling, offering photographers, designers, and creators a structured yet flexible framework to elevate composition. By dividing an image or layout into a 2x2 grid, this principle strategically positions focal points along intersecting lines or at their junctions, fostering balance, tension, and viewer engagement. Its application transcends mediums—from capturing dynamic landscapes to crafting intuitive digital interfaces—demonstrating how mathematical precision aligns with human perception to create compelling narratives.
Rooted in classical art yet refined through modern technology, the rule of thirds bridges technical execution with aesthetic intuition. Whether applied to a camera’s viewfinder, a graphic design canvas, or video editing software, its adaptability ensures versatility across disciplines. This guide explores its foundational principles, practical implementations, and psychological impact, while addressing common pitfalls and advanced variations to empower creators in refining their visual craft.

The Rule of Thirds in Photography and Visual Composition
The rule of thirds is a fundamental principle in visual arts, photography, and design that enhances composition by dividing an image into a balanced yet dynamic framework. Originating from the intersection of aesthetics and perception psychology, this technique guides photographers and designers to position key elements along specific grid lines or intersections to create more engaging and harmonious visuals. Its application extends beyond static images to dynamic media, influencing how viewers interpret and interact with visual content.
The rule of thirds operates on a mathematical and perceptual foundation, leveraging the natural tendency of the human eye to focus on certain areas of a frame. By strategically placing focal points along the grid’s intersections or along the lines themselves, creators can evoke balance, tension, or emotional resonance. This method contrasts with rigid symmetry by introducing asymmetry, which often feels more natural and less predictable to the viewer.
Foundational Principles and the Grid System
The rule of thirds is based on a 2×2 grid superimposed over the frame, dividing it into nine equal rectangles. The grid creates four primary points of intersection—often referred to as "power points"—where the horizontal and vertical lines converge. These intersections are psychologically compelling focal areas, while the lines themselves serve as guides for aligning elements like horizons, subjects, or leading lines.The grid’s horizontal and vertical divisions are not arbitrary; they derive from dividing the frame into thirds (e.g., 33.33% increments from left to right or top to bottom). This division aligns with the golden ratio (approximately 1:1.618) in spirit, though it is simpler to apply. The rule’s effectiveness stems from its ability to avoid centering the subject, which can create a static or unbalanced composition. Instead, it encourages off-center placement, adding dynamism and depth.
The human eye naturally gravitates toward intersections and lines within a grid, making the rule of thirds a tool for directing attention and creating visual hierarchy.
Influence on Focal Points, Balance, and Viewer Engagement
The rule of thirds transforms a passive viewer into an active participant by structuring the visual narrative. When applied correctly, it achieves three key objectives:- Emphasis on Key Elements: Placing the primary subject or point of interest at an intersection ensures it captures immediate attention while maintaining compositional integrity.
Studies in visual perception, such as those conducted by the Gestalt psychologists, support the rule’s efficacy. The principle of "figure-ground" suggests that the human brain seeks to distinguish a subject (figure) from its background (ground). The rule of thirds enhances this distinction by isolating the subject within a structured yet open space, reducing visual clutter.
A well-composed image using the rule of thirds often feels "alive" because it mimics the natural irregularities found in real-world scenes, avoiding the artificiality of perfect symmetry.
Step-by-Step Division of a Frame into Thirds
Dividing a frame into thirds can be done mentally or physically using camera settings, grid overlays, or post-processing tools. Below is a structured approach:1. Enable the Grid Overlay:
2. Horizontal and Vertical Alignment:
3. Leading Lines and Secondary Elements:
4. Post-Processing Verification:
Mastering the rule of thirds requires practice, as it often contradicts instinctive centering. Experimentation with different grid placements yields the most insightful results.
Comparison Table: Rule of Thirds vs. Other Composition Techniques
While the rule of thirds is versatile, other composition techniques offer distinct advantages depending on the creative goal. Below is a comparative analysis:| Feature | Rule of Thirds | Golden Ratio (Phi Grid) | Symmetry | Fibonacci Spiral |
|---|---|---|---|---|
| Alignment Principle | Divides frame into 3×3 equal sections; focal points at intersections or along lines. | Uses the golden ratio (1:1.618) for spiral or curved alignment, often overlapping with the rule of thirds. | Centers elements along vertical, horizontal, or radial axes for perfect balance. | Follows the Fibonacci sequence (1, 1, 2, 3, 5, 8...) to create organic, spiral-based compositions. |
| Emphasis | Creates dynamic tension; subjects placed off-center to draw attention. | Emphasizes natural, flowing compositions; ideal for organic subjects (e.g., faces, landscapes). | Highlights uniformity and order; subjects centered for formal or ceremonial imagery. | Enhances organic growth patterns; used in nature photography or abstract designs. |
| Emotional Impact | Conveys movement and unpredictability; often used in storytelling (e.g., action shots, portraits). | Evokes harmony and balance; associated with classical art and aesthetics. | Transmits stability and formality; common in architecture, logos, and minimalist art. | Suggests growth and progression; ideal for macro photography or conceptual art. |
| Use Cases | Landscapes, portraits, street photography, documentary. | Fine art, product photography, architectural details. | Product packaging, logos, formal portraits, religious imagery. | Nature photography, abstract compositions, scientific visualizations. |
| Perceptual Basis | Psychological preference for asymmetry and focal points. | Mathematical harmony found in natural forms (e.g., shells, galaxies). | Human preference for order and predictability. | Biological patterns in growth and spiral structures. |
The choice between techniques depends on the desired outcome: the rule of thirds excels in dynamic scenes, while symmetry suits formal contexts, and the golden ratio bridges both with mathematical elegance.
Practical Applications of the Rule of Thirds in Photography
The Rule of Thirds is not merely a theoretical guideline but a dynamic tool that enhances visual storytelling in photography. Its application varies across genres—from static landscapes to dynamic action shots—each requiring nuanced adjustments to composition, framing, and viewer engagement. Mastery of this principle transforms ordinary scenes into compelling visual narratives by leveraging asymmetry, balance, and intentional placement of key elements.The effectiveness of the Rule of Thirds lies in its adaptability to photographic context. In landscape photography, it dictates horizon alignment and subject positioning to create depth and spatial harmony. Portraiture benefits from strategic eye alignment and background separation, ensuring the subject remains the focal point without distraction. For action shots, the rule guides motion direction and leading lines, directing the viewer’s gaze along the intended path of movement. Below, structured applications demonstrate how to integrate these principles across disciplines while avoiding common pitfalls that undermine compositional integrity.
Landscape Photography: Horizon Placement and Subject Positioning
Landscape photography relies on the Rule of Thirds to establish a sense of scale, depth, and atmospheric tension. The horizon’s placement—whether aligned with the upper or lower third—dictates the emphasis on sky or foreground, respectively. This decision hinges on the scene’s dominant features: vast skies with dramatic clouds (e.g., sunsets) benefit from a lower horizon line, while expansive plains or bodies of water (e.g., oceans, deserts) often require an upper third alignment to prioritize the foreground’s textures and details.Subject positioning in landscapes extends beyond the horizon. Key elements—such as mountains, trees, or waterfalls—should intersect the grid’s power points (where the horizontal and vertical thirds converge) to create focal anchors. For example, a solitary tree on the left power point draws the eye into the composition, while a winding river cutting diagonally across the frame follows the natural flow of the Rule of Thirds grid. Overhead shots of landscapes (e.g., aerial photography) may invert the grid, placing the horizon along the top third to emphasize the ground’s pattern or symmetry.
Technical Considerations:
Portrait Photography: Eye Alignment, Background Separation, and Body Framing
In portraiture, the Rule of Thirds refines the subject’s placement to avoid centering, which can appear static or unengaging. The subject’s eyes—particularly the dominant eye (right eye for left-facing subjects, left eye for right-facing subjects)—should align with a power point, creating a natural balance. This alignment leverages the viewer’s instinctive tendency to focus on faces, while the remaining two-thirds of the frame distribute negative space for emphasis.Background separation is critical in portrait photography to isolate the subject. Placing the subject along the vertical third lines (left or right) ensures the background occupies the opposite third, reducing visual clutter. For example, a portrait of a person against a cityscape benefits from positioning the subject on the left third, allowing the right third to frame architectural elements without competing for attention. In environmental portraits, the background may extend into the center third, but the subject’s face or shoulders should remain anchored to a power point.
Body framing further refines composition. The Rule of Thirds guides the placement of limbs, hands, or props to avoid awkward cropping. For instance, a seated subject’s knees or a standing subject’s feet should not truncate the frame; instead, they should align with the lower third to maintain proportions. In close-up portraits, the nose or forehead may occupy a power point, while the background blurs to maintain focus on the subject’s expression.
Technical Considerations:
Action Shots: Motion Direction and Leading Lines
Action photography demands dynamic compositions that convey movement and energy. The Rule of Thirds enhances this by guiding the viewer’s eye along the path of motion, using leading lines and directional flow. For example, a runner’s body should align diagonally across the frame, with the feet or hands positioned near a power point to suggest forward momentum. The background—such as a track or road—extends into the opposite third, creating a sense of depth and speed.Leading lines (e.g., roads, fences, or shadows) should intersect the grid to direct attention toward the subject. In sports photography, a basketball player’s dribble or a surfer’s wave may follow a diagonal line from one corner to the opposite power point, reinforcing the action’s trajectory. The Rule of Thirds also applies to frozen-motion shots, where the subject’s dynamic pose (e.g., a diver mid-air) occupies a power point, while the surrounding environment fills the remaining space to contextualize the action.
Technical Considerations:
Common Mistakes and How to Avoid Them
The Rule of Thirds is a tool, not a rigid prescription. Over-reliance on its grid can stifle creativity, while ignoring contextual cues—such as subject movement or environmental harmony—undermines its purpose. Below are recurring errors and their solutions, rooted in both technical and conceptual understanding.Over-Reliance on the Grid:
Ignoring Contextual Elements:
Static Composition in Action Shots:
Neglecting the Subject’s Natural Flow:
Over-Cropping or Under-Cropping:
Disregarding Light and Color Distribution:

The Rule of Thirds in Digital and Graphic Design
The rule of thirds transcends traditional photography, serving as a foundational principle in digital and graphic design to enhance visual balance, usability, and emotional engagement. In user interfaces, typography, and multimedia, its application optimizes spatial distribution, guiding the viewer’s eye toward key elements while maintaining aesthetic cohesion. Designers leverage this framework to structure layouts intuitively, ensuring clarity in information hierarchy and reinforcing brand identity through deliberate composition. Below, an exploration of its practical implementations across digital interfaces, graphic design elements, and video editing, alongside tools that facilitate precise execution.Adaptation in Digital Interfaces for Usability and Visual Hierarchy
Digital interfaces—such as mobile apps, websites, and dashboards—employ the rule of thirds to create intuitive navigation and prioritize content without overwhelming users. The grid divides screens into nine equal segments, with focal points often aligned at intersections or along lines. For instance, e-commerce product pages place the primary call-to-action (e.g., "Add to Cart") in the upper-right third, while secondary actions (e.g., reviews, related items) occupy the lower-left, reducing cognitive load. Similarly, social media feeds (e.g., Instagram, LinkedIn) use vertical thirds to separate posts, ensuring consistent spacing and readability.Key applications in UI/UX design include:
"The rule of thirds in UI design acts as an invisible scaffold, ensuring that users process information in a predictable yet engaging manner." — Jakob Nielsen, UX Researcher
Typography and Logo Placement in Graphic Design
Typography and logo design benefit from the rule of thirds by creating asymmetry that feels deliberate rather than random. In poster design, headlines are frequently centered vertically but offset horizontally to the left or right third, allowing the eye to rest before scanning the body text. For example, Apple’s logo in its minimalist advertising often appears in the upper-left third of the frame, leaving ample negative space in the remaining grid sections to emphasize simplicity.Strategic placements in graphic design:
"Good design is as likely to be effective because of what it omits as what it includes." — Dieter Rams, Industrial Designer
Infographic Structure and Data Visualization
Infographics leverage the rule of thirds to organize complex data hierarchically, ensuring clarity and retention. The top third typically houses the title or primary question, the middle third contains core data (e.g., charts, icons), and the bottom third includes sources or supplementary notes. For instance, NASA’s educational infographics use this structure to present space facts, with the most striking visual (e.g., a satellite image) anchored at an intersection point.Design principles for infographics:
Integration in Video Editing: Composition, Transitions, and Pacing
Video editors apply the rule of thirds to frame shots, structure transitions, and control pacing for narrative cohesion. Shot composition often follows the grid to avoid centering subjects, which can feel static. For example, in a documentary, an interviewee’s eyes might align with the top horizontal third, while the background (e.g., a landscape) occupies the lower two-thirds for depth. Transitions between scenes also adhere to thirds: a cut from a left-third subject to a right-third scene creates dynamic movement without disorientation.Techniques for video editors:
"The rule of thirds in video is not just about aesthetics—it’s about directing the viewer’s attention to what matters when it matters." — Walter Murch, Film Editor
Tools for Applying the Rule of Thirds Digitally
Digital tools provide grids, overlays, and guides to implement the rule of thirds with precision. Below is a responsive table of software and features categorized by function, including compatibility with operating systems and file types.| Tool | Functionality | Platform | File Support | Key Features |
|---|---|---|---|---|
| Adobe Photoshop | Grid overlays, customizable guides | Windows/macOS | PSD, JPEG, PNG, TIFF | View > Show > Grid (enable 3x3 rule of thirds); Snap to guides for alignment. |
| Adobe Lightroom (Classic) | Crop overlay with thirds grid | Windows/macOS | RAW, JPEG, TIFF | Crop Tool > Enable "Overlay" > Select "Rule of Thirds" grid. |
| Sketch (for UI/UX) | Artboard grids and guides | macOS | SKETCH, PNG, SVG | Plugins like "Grids" or native Artboard presets for thirds-based layouts. |
| Figma | Responsive grids and constraints | Web-based (cross-platform) | FIG, PNG, SVG | Frame auto-layout with 3-column grids; "Align" tool for precise placement. |
| Final Cut Pro | Thirds grid for video composition | macOS | MOV, MP4, ProRes | View > Show > Grid (enable "Rule of Thirds"); Keyframe animations aligned to grid. |
| Canva | Pre-set templates with thirds alignment | Web/mobile (cross-platform) | CANVA, PNG, PDF | Drag-and-drop elements onto pre-mapped thirds grids in designs. |
| Affinity Designer | Customizable guides and grids | Windows/macOS | AFDESIGN, PDF, SVG | Document Setup > Grid Type > "Rule of Thirds"; Snap to guides for typography. |
Psychological and Aesthetic Impact of the Rule of Thirds
The rule of thirds transcends technical composition to engage deeply with human psychology and cultural aesthetics. By strategically placing elements along imaginary gridlines, it exploits innate perceptual biases, creating visual tension, emotional resonance, and narrative depth. Studies in visual perception confirm that off-center compositions align with the body’s natural scanning patterns, while cultural traditions—from Western dynamic asymmetry to Eastern balanced harmony—demonstrate how context shapes its interpretation. This section explores the neurocognitive foundations of the rule’s effectiveness, contrasts its emotional impact with symmetrical alternatives, and examines cross-cultural applications through iconic case studies.Neurocognitive Foundations of Visual Tension
The rule of thirds leverages visual salience—the brain’s tendency to prioritize peripheral over central information—rooted in evolutionary survival instincts. Research in neuroaesthetics, including studies by Margaret Livingstone (Harvard) and Semir Zeki (UCL), indicates that the human eye fixates on regions 15–20% from the center, correlating with the grid’s intersection points. This phenomenon, termed "the golden ratio effect" in some interpretations, aligns with the law of prägnanz (Gestalt psychology), where the brain seeks simplicity and balance in complex stimuli."The eye is drawn to areas of imbalance, not symmetry, because asymmetry signals potential threats or opportunities in natural environments." — Semir Zeki, Inner VisionThe rule’s power lies in its ability to create controlled tension by avoiding the predictability of centered compositions. For instance:
Table: Neurocognitive Responses to Composition Types
| Composition Type | Eye Fixation Pattern | Emotional Response | Cognitive Load |
|---|---|---|---|
| Rule of Thirds | Peripheral + intersection points | Curiosity, anticipation, dynamism | Moderate (active scanning) |
| Centered/Symmetrical | Direct fixation on focal point | Calm, stability, predictability | Low (passive absorption) |
| Diagonal/Asymmetrical | Follows implied motion lines | Drama, urgency, tension | High (narrative-driven) |
Emotional Contrast: Rule of Thirds vs. Symmetrical Layouts
The choice between off-center and symmetrical compositions directly influences emotional interpretation, as demonstrated by fMRI studies on aesthetic processing (e.g., Nature Neuroscience, 2008). Symmetrical layouts—common in religious iconography (e.g., Byzantine mosaics) or corporate logos—evoke trust, order, and formality, while rule-of-thirds compositions trigger curiosity, narrative, and subconscious storytelling.Key Emotional Differentiators:
- Symmetrical Layouts:
Case Study: The Mona Lisa (Leonardo da Vinci)
Da Vinci’s use of asymmetrical composition—with the sitter’s head slightly left of center and the landscape’s horizon line below the midpoint—creates psychological ambiguity. The off-center eyes and ambiguous smile exploit the uncanny valley effect, where slight imperfections (or asymmetries) trigger deeper emotional engagement than perfect symmetry would.
Cultural Variations in Perception
The rule of thirds’ interpretation varies across cultures, reflecting divergent aesthetic philosophies. While Western traditions emphasize dynamic asymmetry (e.g., Renaissance perspective, Hollywood cinematography), Eastern traditions often prioritize harmony and negative space, where the rule is applied more subtly.Table: Cultural Applications of the Rule of Thirds
| Cultural Context | Primary Use | Key Examples | Psychological/Aesthetic Goal |
|---|---|---|---|
| Western Photography | Dynamic framing, narrative depth | American Gothic (Grant Wood), The Terror of War (Nick Ut) | Tension, storytelling, realism |
| Japanese Ukiyo-e | Balance with negative space | The Great Wave, Thirty-Six Views of Mt. Fuji | Serenity, harmony, fleeting beauty |
| Islamic Art | Geometric symmetry with off-center focal points | The Blue Mosque’s tiles, Arabesque calligraphy | Spiritual transcendence, infinite patterns |
| African Adinkra Symbols | Asymmetrical motifs for cultural narratives | Gye Nyame (symbol of divine supremacy) | Oral tradition visualization, communal identity |
Case Study: The Last Supper (Leonardo da Vinci vs. Eastern Interpretations)
Leonardo’s composition places Christ slightly left of center, creating a hierarchical tension that guides the viewer’s gaze along the table’s diagonal. In contrast, a Chinese ink painting of the same scene (e.g., The Last Supper by Qi Baishi) would likely center Christ but fill the remaining space with minimalist brushstrokes, leaving negative space to evoke contemplation rather than narrative urgency.
Iconic Case Studies: Rule of Thirds in Visual Storytelling
The rule of thirds is not merely a tool but a narrative device, as demonstrated by these landmark works:1. Photography: The Migrant Mother (Dorothea Lange, 1936)
2. Film: Citizen Kane (Orson Welles, 1941)
3. Painting: The Persistence of Memory (Salvador Dalí, 1931)
4. Architecture: Fallingwater (Frank Lloyd Wright, 1935)
Advanced Techniques and Variations of the Rule of Thirds
The rule of thirds, while foundational in visual composition, transcends its conventional application when employed with intentional deviation or integration with complementary principles. Advanced techniques involve strategic violations of the rule for artistic expression, such as in surrealism or abstract photography, while also refining its use through hybrid approaches—combining it with leading lines, color contrast, or dynamic lighting conditions. These methods expand creative possibilities, particularly in challenging scenarios like low-light or high-contrast environments. Below, variations of the rule extend beyond photography into audio editing, 3D modeling, and other disciplines, demonstrating its adaptability across media.Intentional Breaches of the Rule of Thirds for Artistic Effect
Deviating from the rule of thirds can serve as a deliberate artistic choice, particularly in genres like surrealism, abstract photography, or experimental visual storytelling. Such breaches disrupt conventional expectations, creating tension, unease, or heightened emotional impact. For example, centering a subject may evoke symmetry and formality, while asymmetrical compositions can induce psychological discomfort or intrigue.Techniques for Creative Disruption:
- Dynamic Cropping: Post-processing adjustments (e.g., cropping or vignetting) can intentionally obscure the rule of thirds grid, redirecting attention to unintended areas. This is frequently used in editorial photography to convey narrative ambiguity.
Combining the Rule of Thirds with Other Compositional Principles
The rule of thirds achieves greater impact when layered with complementary techniques, such as leading lines, color contrast, or depth of field. These integrations enhance dimensionality, guide the viewer’s gaze, and reinforce thematic cohesion. Below are structured approaches to merging principles for dynamic compositions.Leading Lines and the Rule of Thirds:
Leading lines naturally intersect with the rule of thirds grid, creating pathways that direct attention toward key focal points. The intersection of these elements strengthens narrative flow, particularly in landscape or architectural photography.
Color Contrast and Placement:
Color theory intersects with the rule of thirds by using saturated hues to anchor focal points along the grid’s intersection zones. This technique is critical in graphic design and commercial photography, where brand identity relies on visual hierarchy.
Depth of Field and Layered Focus:
Shallow depth of field (achieved with wide apertures) blurs background elements, isolating the subject along the rule of thirds grid. This effect is widely used in portraiture to emphasize facial features while maintaining contextual background details.
Dynamic Compositions in Low-Light and High-Contrast Scenarios
Adapting the rule of thirds to extreme lighting conditions—such as low-light environments or high-contrast scenes—requires technical adjustments to maintain visual balance and clarity. These scenarios often demand creative compromises between exposure, noise reduction, and compositional integrity.Low-Light Adaptations:
In low-light settings, noise and limited dynamic range can obscure fine details, necessitating strategic use of the rule of thirds to preserve compositional strength.
High-Contrast Environments:
Scenes with stark contrasts (e.g., backlit portraits, silhouettes) require careful placement to avoid losing detail in overexposed or underexposed areas.
Variations of the Rule of Thirds Across Disciplines
The rule of thirds extends beyond photography into audio editing, 3D modeling, and other creative fields, where its principles adapt to temporal, spatial, or auditory dimensions. Below is a comparative table outlining these variations and their applications.| Discipline | Variation of the Rule | Application | Key Techniques |
|---|---|---|---|
| Audio Editing | Thirds in Sound Design | Structuring audio tracks or edits into three distinct segments (e.g., intro, climax, outro) to create narrative arcs in music, podcasts, or film scores. |
|
| 3D Modeling and Animation | Grid-Based Placement | Aligning key elements of 3D scenes (e.g., characters, objects) along a virtual thirds grid to enhance visual balance and camera angles. | <
Leave a Comment
Comments are moderated before appearing. The data you submit is processed according to the Privacy Policy of Voltefac.